To promote the unique culture of Assam, Assamese egalitarian society and Assam's greatest icon Mahapurush Srimanta Sankaradeva across India, the programme "Srimanta Sankaradeva Movement" was conceptualized. The first edition of the Movement was held in New Delhi in September 2012, the second edition was organized in Bengaluru in June 2013 and the third edition was organised in Mumbai during 2014.
The movement is considered one of biggest event of Assam outside North East. Both the events got huge media in both local and national media. Legendary actor Mr. Victor Banerjee is the brand ambassador of the movement and was attended by Hon’ble CM of Assam, Hon’ble Union Ministers, GoI, eminent personalities from Indian Film Industry and covered by national media .